A Business Pro's Guide to Posting with Purpose

In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead

of the curve and constantly update their online presence to attract new customers. In 2024, it is important to think of your business social media as a digital business card, showcasing not only your work but also essential information that potential clients need to know before booking an appointment. In this blog post, we are going to give you a few examples of content you should focus on creating for your audience throughout the coming year!

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CONTENT IDEAS TO CREATE IN 2024

HOW TO BOOK OR BUY YOUR PRODUCTS

Make it easy for clients to book an appointment or buy your products by including clear instructions on how to do so. Provide all the necessary information they need to schedule their visit.

SHOWCASE YOUR BUSINESS SPACE

Another important aspect of your business's social media presence is showcasing the

space itself. Include high-quality pictures of your interior and exterior, highlighting

its cleanliness, organization, and overall ambiance. Clients want to feel comfortable and

relaxed when visiting, so showing off your space can help them visualize

themselves there and feel confident.

TEAM FEATURES

Lastly, feature team members on your page to introduce clients to the talented

individuals behind the scenes. Highlight their skills, experience, and personalities to give

clients a sense of who will be taking care of them during their visit. Including staff

profiles can help build rapport with clients before they even step foot in the door

IMPORTANT INSTAGRAM FEATURES TO UTILIZE

Make sure to utilize features like pinning posts to the page, story highlights, and regular posting to ensure that important information is easily found on their business profile. By pinning important posts to the top of the page, such as promotions or special events, clients can quickly access key information without having to scroll through a lot of content. Story highlights allow businesses to categorize and save past stories, making it easy for clients to reference previous content like before-and-after photos or client testimonials. Regular posting of important information not only keeps followers engaged but also ensures that up-to-date information is readily available on the salon's profile. These features help maintain an organized and informative profile that enhances the overall user experience and keeps clients informed about all the latest happenings at the salon.

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CONCLUSION

As a business owner in 2024, it is essential to view your social media as a powerful

tool for attracting new clients and growing your business. By including clear booking or buying instructions, a compelling mission statement, photos of your space, team member features, and other important information on your page, you can create a comprehensive online presence that caters to the needs of potential clients. By

thinking like a client and providing everything they need to know before making an

appointment, you can enhance their experience and ultimately drive more business to

your business.

For even more digital marketing goodness, check out our YouTube Marketing Academy as well as all the resources and support we have for you here on our website

‘Til next time,

Your Team At Loyalty S.O.S