In today’s fast-paced, tech-driven world, being a professional means embracing technology to enhance creativity, organization, and...

Business owners work hard day in and day out to make their clients look and feel their best. But sometimes, the daily grind can start to...

In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their...

In a digital world where competition is fierce, understanding and implementing effective Search Engine Optimization (SEO) strategies can...

Staying up to date with online practices is just as crucial as keeping pace with in-salon trends. With the ever-increasing reliance on...

What exactly does it mean to find your WHY as a salon or spa owner? It's about discovering the core reasons behind your passion for this...

As the year 2023 comes to an end, salon professionals find themselves reflecting on their year and everything that came with it. It has...

The holiday season is upon us which means it is likely absolute chaos in your salon business. It is the kind of chaos we crave and we...

Are you looking to level up your social media game and make a splash in the digital world? Or maybe you’re curious if your social media...

Black Friday sales have picked up steam in Canada over the last few years but has been used in terms of shopping since the 1960’s. It was...

In the ever-evolving world of businesses, finding your niche and establishing a strong brand identity is essential for long-term success....

As a business owner, you know that your online reputation is crucial to the success of your business. A positive online presence can help...

Google Business Profile (formerly known as Google My Business) has become an invaluable asset for businesses of all sizes and types,...

E-commerce is becoming increasingly important for salon businesses because it allows them to reach a wider audience and sell their...

Loyalty programs have become an essential aspect of businesses today, and for good reason. These programs offer a variety of benefits to...

When it comes to creating an online brand for your business, it can be overwhelming to know where to start. You want your personality to...

Video marketing is KING in the digital age we are living in, and YouTube is an incredible platform to house your salon’s promotional and...

Nowadays, having a solid online presence for your small business is not only important but imperative. The foundation of a strong online...

It’s easy to look back on your career as a salon owner and pick apart the things you wished you’d done differently. How many sleepless...

Offering gift cards for purchase in your business is beneficial, not, necessary for the ultimate guest experience! However, the days of...