Website Tips

Essential Digital Tools Every Business Should Use

Sarah Perrin

Jul 14, 20244 min read

Essential Digital Tools Every Business Should Use

In today’s fast-paced, tech-driven world, being a professional means embracing technology to enhance creativity, organization, and...

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Injecting Fun into Your Business: Creative Ideas for Boosting Morale

Sarah Perrin

Jul 1, 20243 min read

Injecting Fun into Your Business: Creative Ideas for Boosting Morale

Business owners work hard day in and day out to make their clients look and feel their best. But sometimes, the daily grind can start to...

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A Business Pro's Guide to Posting with Purpose

Sarah Perrin

Jun 16, 20243 min read

A Business Pro's Guide to Posting with Purpose

In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their...

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SEO Strategies for Business Owners: Unlocking the Power of Online Visibility

Sarah Perrin

Mar 24, 20243 min read

SEO Strategies for Business Owners: Unlocking the Power of Online Visibility

In a digital world where competition is fierce, understanding and implementing effective Search Engine Optimization (SEO) strategies can...

25 views0 comments

Enhance Your Business Online Presence with Modern Website Features

Sarah Perrin

Feb 25, 20243 min read

Enhance Your Business Online Presence with Modern Website Features

Staying up to date with online practices is just as crucial as keeping pace with in-salon trends. With the ever-increasing reliance on...

15 views0 comments

Sarah Perrin

Jan 13, 20243 min read

The WHY Factor

What exactly does it mean to find your WHY as a salon or spa owner? It's about discovering the core reasons behind your passion for this...

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Self-Care Tips for Salon Professionals: Avoiding Burnout and Maintaining Balance

Sarah Perrin

Dec 12, 20234 min read

Self-Care Tips for Salon Professionals: Avoiding Burnout and Maintaining Balance

As the year 2023 comes to an end, salon professionals find themselves reflecting on their year and everything that came with it. It has...

19 views0 comments

The Art of Digital Gift Giving: A Business Professional's Guide

Sarah Perrin

Dec 2, 20233 min read

The Art of Digital Gift Giving: A Business Professional's Guide

The holiday season is upon us which means it is likely absolute chaos in your salon business. It is the kind of chaos we crave and we...

30 views0 comments

Sarah Perrin

Nov 19, 20236 min read

Social Media Platform Cheat Sheet

Are you looking to level up your social media game and make a splash in the digital world? Or maybe you’re curious if your social media...

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Plan for your BEST Black Friday Yet! Promo ideas & best practices for salon professionals.

Sarah Perrin

Nov 4, 20236 min read

Plan for your BEST Black Friday Yet! Promo ideas & best practices for salon professionals.

Black Friday sales have picked up steam in Canada over the last few years but has been used in terms of shopping since the 1960’s. It was...

24 views0 comments

The Power of Purpose: How a Strong Mission Statement Can Transform Your Business

Sarah Perrin

Sep 10, 20234 min read

The Power of Purpose: How a Strong Mission Statement Can Transform Your Business

In the ever-evolving world of businesses, finding your niche and establishing a strong brand identity is essential for long-term success....

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Why Ignoring Online Reviews Could Be Hurting Your Business

Sarah Perrin

Jul 17, 20234 min read

Why Ignoring Online Reviews Could Be Hurting Your Business

As a business owner, you know that your online reputation is crucial to the success of your business. A positive online presence can help...

14 views0 comments

5 Reasons we Love Google Business Profiles for Small Business

Sarah Perrin

May 5, 20233 min read

5 Reasons we Love Google Business Profiles for Small Business

Google Business Profile (formerly known as Google My Business) has become an invaluable asset for businesses of all sizes and types,...

18 views0 comments

Tips and Tricks to Optimize Your Business E-commerce Platform

Sarah Perrin

Apr 23, 20234 min read

Tips and Tricks to Optimize Your Business E-commerce Platform

E-commerce is becoming increasingly important for salon businesses because it allows them to reach a wider audience and sell their...

22 views0 comments

Sarah Perrin

Apr 9, 20234 min read

The Biggest Mistake You Can Make with Your Loyalty Program

Loyalty programs have become an essential aspect of businesses today, and for good reason. These programs offer a variety of benefits to...

26 views0 comments

The 3 V's of Online Branding For Your Business

Sarah Perrin

Oct 31, 20223 min read

The 3 V's of Online Branding For Your Business

When it comes to creating an online brand for your business, it can be overwhelming to know where to start. You want your personality to...

15 views0 comments

Does Your Business Need To Be On YouTube? Yes, and Here's Why.

Sarah Perrin

Oct 2, 20223 min read

Does Your Business Need To Be On YouTube? Yes, and Here's Why.

Video marketing is KING in the digital age we are living in, and YouTube is an incredible platform to house your salon’s promotional and...

19 views0 comments

Can Your Business Survive Without a Website in 2022?

Sarah Perrin

Sep 18, 20223 min read

Can Your Business Survive Without a Website in 2022?

Nowadays, having a solid online presence for your small business is not only important but imperative. The foundation of a strong online...

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3 Mistakes I Have Made as a Small Business Owner

Sarah Perrin

Aug 21, 20225 min read

3 Mistakes I Have Made as a Small Business Owner

It’s easy to look back on your career as a salon owner and pick apart the things you wished you’d done differently. How many sleepless...

36 views0 comments

How To Use Digital Gift Cards In Your Business

Sarah Perrin

Aug 8, 20224 min read

How To Use Digital Gift Cards In Your Business

Offering gift cards for purchase in your business is beneficial, not, necessary for the ultimate guest experience! However, the days of...

29 views0 comments