Social Media

Essential Digital Tools Every Business Should Use

Sarah Perrin

Jul 14, 20244 min read

Essential Digital Tools Every Business Should Use

In today’s fast-paced, tech-driven world, being a professional means embracing technology to enhance creativity, organization, and...

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Injecting Fun into Your Business: Creative Ideas for Boosting Morale

Sarah Perrin

Jul 1, 20243 min read

Injecting Fun into Your Business: Creative Ideas for Boosting Morale

Business owners work hard day in and day out to make their clients look and feel their best. But sometimes, the daily grind can start to...

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A Business Pro's Guide to Posting with Purpose

Sarah Perrin

Jun 16, 20243 min read

A Business Pro's Guide to Posting with Purpose

In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their...

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Sarah Perrin

Apr 8, 20244 min read

Features your Business Loyalty Program Needs to Have

In the competitive world of small businesses, implementing a loyalty program is essential to retaining customers and building...

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SEO Strategies for Business Owners: Unlocking the Power of Online Visibility

Sarah Perrin

Mar 24, 20243 min read

SEO Strategies for Business Owners: Unlocking the Power of Online Visibility

In a digital world where competition is fierce, understanding and implementing effective Search Engine Optimization (SEO) strategies can...

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Why Authenticity on Social Media Matters

Sarah Perrin

Mar 10, 20245 min read

Why Authenticity on Social Media Matters

Now more than ever, it is crucial for salon professionals to present authentic social media content. Authenticity has become increasingly...

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Social Media for Business Owners in 2024: What’s In and What’s Out

Sarah Perrin

Jan 28, 20244 min read

Social Media for Business Owners in 2024: What’s In and What’s Out

We know you’re all feeling in, the impending doom of change on the social media front, especially for salon industry pros. It’s no longer...

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Sarah Perrin

Jan 13, 20243 min read

The WHY Factor

What exactly does it mean to find your WHY as a salon or spa owner? It's about discovering the core reasons behind your passion for this...

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Self-Care Tips for Salon Professionals: Avoiding Burnout and Maintaining Balance

Sarah Perrin

Dec 12, 20234 min read

Self-Care Tips for Salon Professionals: Avoiding Burnout and Maintaining Balance

As the year 2023 comes to an end, salon professionals find themselves reflecting on their year and everything that came with it. It has...

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The Art of Digital Gift Giving: A Business Professional's Guide

Sarah Perrin

Dec 2, 20233 min read

The Art of Digital Gift Giving: A Business Professional's Guide

The holiday season is upon us which means it is likely absolute chaos in your salon business. It is the kind of chaos we crave and we...

30 views0 comments

Sarah Perrin

Nov 19, 20236 min read

Social Media Platform Cheat Sheet

Are you looking to level up your social media game and make a splash in the digital world? Or maybe you’re curious if your social media...

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Plan for your BEST Black Friday Yet! Promo ideas & best practices for salon professionals.

Sarah Perrin

Nov 4, 20236 min read

Plan for your BEST Black Friday Yet! Promo ideas & best practices for salon professionals.

Black Friday sales have picked up steam in Canada over the last few years but has been used in terms of shopping since the 1960’s. It was...

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The Power of Purpose: How a Strong Mission Statement Can Transform Your Business

Sarah Perrin

Sep 10, 20234 min read

The Power of Purpose: How a Strong Mission Statement Can Transform Your Business

In the ever-evolving world of businesses, finding your niche and establishing a strong brand identity is essential for long-term success....

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Harnessing the Potential of TikTok to Showcase your Business Creativity

Sarah Perrin

Aug 27, 20234 min read

Harnessing the Potential of TikTok to Showcase your Business Creativity

In today's digital age, social media platforms have become powerful tools for businesses to showcase their creativity and reach a wider...

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Why Ignoring Online Reviews Could Be Hurting Your Business

Sarah Perrin

Jul 17, 20234 min read

Why Ignoring Online Reviews Could Be Hurting Your Business

As a business owner, you know that your online reputation is crucial to the success of your business. A positive online presence can help...

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Tips and Tricks to Optimize Your Business E-commerce Platform

Sarah Perrin

Apr 23, 20234 min read

Tips and Tricks to Optimize Your Business E-commerce Platform

E-commerce is becoming increasingly important for salon businesses because it allows them to reach a wider audience and sell their...

22 views0 comments

Sarah Perrin

Apr 9, 20234 min read

The Biggest Mistake You Can Make with Your Loyalty Program

Loyalty programs have become an essential aspect of businesses today, and for good reason. These programs offer a variety of benefits to...

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Organic VS Boosts VS Ads: Making Sense of Social Media Posts

Sarah Perrin

Mar 25, 20235 min read

Organic VS Boosts VS Ads: Making Sense of Social Media Posts

You’ve likely heard of them, and you’ve most definitely seen them; boosted posts and ads. These are the ads and posts that pop up on your...

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The DO’s and Don’ts Of IG Reels For Your Business Page

Sarah Perrin

Dec 4, 20224 min read

The DO’s and Don’ts Of IG Reels For Your Business Page

The concept of using video in your salon’s social media marketing game plan is still relatively new to many of you. IGTV, IG Live, Reels,...

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The 3 V's of Online Branding For Your Business

Sarah Perrin

Oct 31, 20223 min read

The 3 V's of Online Branding For Your Business

When it comes to creating an online brand for your business, it can be overwhelming to know where to start. You want your personality to...

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